Last updated: March 2026

SendApp vs. Brevo: Specialist WhatsApp vs. Generalist Email Platform

SendApp and Brevo are two very different platforms. SendApp is a platform specialized in WhatsApp Marketing with official Meta APIs, AI assistants, and native automations. Brevo (formerly Sendinblue) is a French email marketing platform that has added WhatsApp as a secondary channel with pay-as-you-go prepaid credits.

The fundamental difference: SendApp is built for WhatsApp—campaigns, a 24/7 AI assistant, bookings, deadlines, and free SMS, all included for €16/month with no message markup. It's short and built for email marketing, offering WhatsApp only as a prepaid add-on, available exclusively in the Professional (from €55/month) and Enterprise plans. No AI assistant for WhatsApp, no Google Calendar, no free SMS Gateway.

Feature comparison

Functionality SendApp Short
Main focus WhatsApp Marketing + AI + Automation Email Marketing (WhatsApp as add-on)
Official WhatsApp Meta APIs Yes — Official and Agent Yes — Pro/Enterprise plans only
WhatsApp message cost Zero markup — only Meta rates Prepaid credits as you go (price varies by country)
WhatsApp available from All plans (including Free) Only from the Professional plan (€55+/month)
WhatsApp AI Assistant (ChatGPT) Included — trained on your company Not available for WhatsApp
SMS Free gateway included Prepaid credits on a pay-as-you-go basis
Integrated Google Calendar Up to 10 accounts (Agents) Not available
Deadlines, reminders, birthdays Yes — natively automated Via email workflow (not native for WhatsApp)
WhatsApp mass mailing Included — up to 100,000 messages/month Yes — prepaid credits (variable cost)
WhatsApp Chatbot Included in the plan Not available natively
Telegram Up to 10 accounts Not available
Facebook Messenger Yes Not available
Instagram Direct Yes Not available
Multi-operator / Live chat Yes (Agent) Limited — basic chat widget
Email marketing Not available Yes — strong point, with advanced automations
Email marketing automation Not available Yes — multi-channel email/SMS workflow
Integrations WordPress, Shopify, WooCommerce, Zapier, Make, Pabbly, Prestashop, Google Sheets + REST API WordPress, Shopify, WooCommerce, Zapier, Make + REST API
Assistance in Italian Free, dedicated, anytime In Italian on the website — telephone only from the Business plan
Free trial 7 days, no credit card needed Free Plan (email only, 300/day, no WhatsApp)
Price for WhatsApp Marketing From €16/month all included From €55/month + WhatsApp credits as you go
Site Naples, Italy Paris, France (founded in India and France)
Trustpilot 4.4/5 (40 reviews) 4.2/5 (6,800+ reviews)

Real-world pricing comparison for WhatsApp Marketing

To make a fair comparison, you need to compare the costs for those who want to use WhatsApp as a marketing channel. With Brevo, WhatsApp is only available on the Professional plan and above, with separate pay-as-you-go credits.

SendApp Agent

Professional

€16/month (annual)

€19/month monthly — VAT included — all inclusive

  • 10,000 WhatsApp messages/month included
  • AI Assistant trained 24/7
  • WhatsApp Official API Meta
  • Chatbot + Automations included
  • Free SMS Gateway
  • Telegram + Messenger + Instagram
  • Free Italian assistance
  • Zero markup on messages

Short

Professional (minimum for WhatsApp)

€55/month (minimum)

Basic plan to access WhatsApp — separate credits

  • WhatsApp prepaid credits (cost varies by country)
  • No AI Assistant for WhatsApp
  • Advanced email marketing included
  • SMS with prepaid credits
  • No Google Calendar
  • No Telegram / Messenger / Instagram
  • Telephone support from the Business plan
  • WhatsApp credits are added to the cost of the plan

Brevo is not intended for WhatsApp Marketing: WhatsApp is an additional channel within a platform designed for email. There's no native WhatsApp chatbot, no AI assistant for conversations, no automatic deadlines or reminders on WhatsApp, and no Google Calendar. If your primary goal is WhatsApp marketing, Brevo isn't the right tool. If you want to do email marketing and occasionally send a WhatsApp campaign, Brevo makes sense—but the cost for WhatsApp starts at €55/month plus pay-as-you-go credits.

Because they are different platforms

SendApp: WhatsApp Marketing Specialist

SendApp was created for professional WhatsApp marketing with the official Meta API. Everything revolves around WhatsApp: mass campaigns, an AI assistant that responds to customers 24/7, automatic bookings on Google Calendar, deadline and birthday management, free SMS messaging, and live chat with agents. It's an Italian platform with free dedicated support and transparent pricing with no message markups.

Brevo: Email marketing platform with WhatsApp as an extra

Brevo (formerly Sendinblue) is a French email marketing and CRM platform. Its strengths are email campaigns, multi-channel email/SMS automation, advanced workflows, and A/B testing. WhatsApp has been added as a secondary channel: available only in the most expensive plans (Professional at €55/month and Enterprise), with pay-as-you-go prepaid credits and limited features compared to specialized platforms. If your primary channel is email, Brevo is an excellent choice. If your primary channel is WhatsApp, it's not.

What Brevo offers that SendApp doesn't

Complete email marketing — Brevo is one of the most widely used email platforms in the world. Drag-and-drop editor, A/B testing, advanced email workflows, transactional emails, and optimized deliverability. If you need a professional email marketing system, Brevo is the best choice. SendApp does not offer email marketing.

Integrated CRM — Brevo includes a CRM for managing contacts, sales pipelines, and multi-channel automation. SendApp Agent also has CRM features for WhatsApp (contacts, tags, segmentation), but Brevo's CRM is more structured for those working with email and traditional sales pipelines.

When to choose SendApp

  • Your main marketing and communication channel and Whatsapp
  • Do you want a AI assistant who responds to customers 24/7 and manages reservations
  • You need to massive WhatsApp campaigns with fixed and predictable prices
  • You want Free SMS, Google Calendar, deadlines automatic included
  • You want free Italian assistance from an Italian platform
  • Do you want to start with a clear price from €16/month without consumer credit

When to choose Brevo

  • Your main channel and the’email marketing and you want a complete platform for email + CRM
  • You need to advanced email workflows with A/B testing and multi-step automations
  • WhatsApp and a secondary channel for occasional submissions, not your main tool
  • Do you have a budget that allows you to support €55+/month plus pay-as-you-go credits for WhatsApp?

Try SendApp for free

If WhatsApp is your primary marketing channel, SendApp offers everything you need at a fraction of the cost of Brevo: official Meta APIs, AI assistant, mass campaigns, free SMS, Google Calendar, and dedicated Italian support.

Try SendApp Agent for free
Try SendApp Official for free

7 days free, no credit card required. Italian support included.

Frequently Asked Questions

Does Brevo have official WhatsApp APIs like SendApp?
Yes, but with significant limitations. Brevo uses the official WhatsApp Meta API, but WhatsApp access is only available on the Professional (starting from €55/month) and Enterprise plans. WhatsApp is not included on the Free, Starter, and Standard plans. SendApp offers WhatsApp with the official Meta API in all plans, including the free trial.
Why does Brevo cost more to do WhatsApp Marketing?
Brevo is an email marketing platform that has added WhatsApp as a secondary channel. To use WhatsApp, you must have at least the Professional plan (€55/month) and purchase prepaid WhatsApp credits as you go, with prices varying by country. The SendApp Professional plan costs €16/month and includes 10,000 WhatsApp messages without pay-as-you-go credits—you only pay Meta rates.
Does Brevo have an AI assistant for WhatsApp?
No. Brevo offers AI features for email marketing (such as email subject line generation), but it doesn't have a conversational AI assistant for WhatsApp. SendApp Agent includes a ChatGPT-based AI assistant trained specifically for your business that answers customers on WhatsApp 24/7, manages bookings, and hands the conversation over to a human when needed.
Can I use Brevo and SendApp together?
Yes, it's a combination that makes sense: Brevo for email marketing and email automation, SendApp for WhatsApp Marketing with AI and conversational automation. You can integrate both via Zapier, Make, or REST API. Many companies use a specialized platform for each channel instead of a single general-purpose platform.
What is the difference between SendApp Agent and SendApp Official?
SendApp Official is for WhatsApp campaigns, automations, chatbots, and deadline management with the official Meta API. SendApp Agent includes everything from Official plus an AI assistant trained on your business, live agents, Google Calendar for automatic bookings, and product inventory management. Both have the same prices.