{"id":893,"count":6,"description":"<h2>Brief guide to using WeChat Business, the most loved social application on the Chinese market.<\/h2>\r\nWhy Consider WeChat for Business If your business wants to increase its\u00a0<strong>brand awareness<\/strong>\u00a0and encourage the<strong>direct engagement<\/strong>\u00a0of customers in the Chinese market, WeChat is the right tool. The entire<strong>\u00a0Chinese audience<\/strong>in fact, he does not have access to WhatsApp and not even to Facebook, Twitter or Instagram and that&#039;s why it is possible\u00a0<strong>promote it<\/strong>\u00a0within this market share only through the<strong>social app<\/strong>\u00a0most loved and used by them, WeChat precisely. If you already have one\u00a0<strong>social media marketing strategy<\/strong>\u00a0but your desire is to penetrate the Chinese market, WeChat is an app absolutely to consider. Below\u00a0<strong>three reasons<\/strong>\u00a0so start considering its use:\r\n<ul>\r\n \t<li><strong>very high coverage<\/strong>, with 1.09 billion users, most of which come from China. In recent times, however, WeChat has also arrived in the United States and is slowly keeping up\u00a0<strong>expanding to other countries as well<\/strong>;<\/li>\r\n \t<li>it&#039;s a\u00a0<strong>single platform<\/strong>\u00a0of its kind, in fact\u00a0<strong>it is not correct to say that WeChat is the Chinese WhatsApp<\/strong>. This app concentrates several features such as the possibility of\u00a0<strong>buy online<\/strong>,\u00a0<strong>make payments<\/strong>,\u00a0<strong>video calls<\/strong>\u00a0and so on;<\/li>\r\n \t<li>app\u00a0<strong>innovates<\/strong>\u00a0continuously and very often presents\u00a0<strong>interesting features<\/strong>\u00a0for\u00a0<strong>connect brands to their customers<\/strong>.<\/li>\r\n<\/ul>\r\nSpeaking of business features, particular emphasis deserves\u00a0<strong>Shake function<\/strong>. This allows companies to interact with mobile users who are nearby and has been\u00a0<strong>used by Burberry<\/strong>, on the occasion of the Chinese New Year, for\u00a0<strong>launch a contest<\/strong>\u00a0which allowed participants to win the limited edition Burberry Lunar New Year envelopes.\r\n<h3>How to open a profile <a href=\"https:\/\/sendapp.live\/it\/category\/wechat\/\" target=\"_blank\" rel=\"noopener noreferrer\">WeChat <\/a>Business<\/h3>\r\nCompanies can activate\u00a0<strong>three different types<\/strong>\u00a0of WeChat accounts:\r\n<ul>\r\n \t<li><strong>subscription<\/strong>, similar to the Facebook Pages, which allow you to send only one\u00a0<strong>broadcast message<\/strong>\u00a0per day;<\/li>\r\n \t<li><strong>service<\/strong>, with four messages per month, and one\u00a0<strong>wide range of features<\/strong>\u00a0such as\u00a0<strong>WeChat Stores<\/strong>,\u00a0<strong>WeChat Pay<\/strong>,\u00a0<strong>instant customer service<\/strong>\u00a0is\u00a0<strong>GPS<\/strong>;<\/li>\r\n \t<li><strong>enterprise<\/strong>, available only in China and reserved for\u00a0<strong>internal communications<\/strong>.<\/li>\r\n<\/ul>\r\nTo set up a company profile, you can open the\u00a0<a href=\"https:\/\/mp.weixin.qq.com\/?lang=en_US&amp;token=\" target=\"_blank\" rel=\"noopener noreferrer\">official platform<\/a>\u00a0and click on \u201cRegister now\u201d and choose the most appropriate account based on your business needs. You will now be asked to enter all the\u00a0<strong>details about your company<\/strong>\u00a0such as country, company name, email address, account administrator and more. Under &quot;Official Account Info&quot; enter the\u00a0<strong>account name<\/strong>\u00a0and write one\u00a0<strong>short presentation<\/strong>\u00a0of your business. The last step is verification. You need to submit a\u00a0<strong>list of documents<\/strong>\u00a0such as a business license, a signed and stamped official application letter, a copy of the identity card of the contact person, telephone bills and more (perhaps a bit complex process). Once WeChat has verified the company it will be necessary to pay a fee of<strong>\u00a0$ 99 per account per year<\/strong>. NB: If the registration page loads in Chinese<strong>\u00a0click on the drop-down menu at the top right<\/strong>, next to the globe icon, e\u00a0<strong>select english<\/strong>\u00a0to automatically translate the different fields on the page.\r\n<h3><\/h3>\r\n<h3><\/h3>\r\n<h3><img class=\"wp-image-16336 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/Screenshot-408-768x432-1-300x169.png\" alt=\"\" width=\"699\" height=\"394\" \/><\/h3>\r\n<h3><\/h3>\r\n<h3>Take your Customer service to a PRO level<\/h3>\r\nToday as today, if a customer wishes to do\u00a0<strong>a question or complaint<\/strong>\u00a0a company expects one\u00a0<strong>quick answer<\/strong>This is why social networks remain the preferred means of communication. What a user expects is that companies use their\u00a0<strong>same communication channels<\/strong>\u00a0and with WeChat, which can be considered as an all-in-one platform, you can implement your own\u00a0<strong>customer strategy<\/strong>. Here\u00a0<strong>three ways<\/strong>\u00a0to take your customer service to a higher level thanks to the<strong>use of WeChat Business<\/strong>.\r\n<h4>Assign a personalized contact to your customers<\/h4>\r\nA\u00a0<strong>successful customer care<\/strong>\u00a0it is based on the personalization of the communication and WeChat allows you to do it by inserting\u00a0<strong>up to 100 customer service representatives<\/strong>. When a customer has a question, he comes\u00a0<strong>assigned to a representative<\/strong>\u00a0which can respond to questions and concerns in real time. Although it is not a Chinese brand,\u00a0<strong>KLM Royal Dutch Airlines<\/strong>\u00a0uses WeChat to provide top-level customer support. From the selection of places to cancellations, passing through reservations: users can send any type of request via WeChat.\r\n<h4>Use automated answers for FAQs<\/h4>\r\nTo provide relevant customer service experience, companies must be\u00a0<strong>very reactive<\/strong>. One way to do this is to\u00a0<strong>use automatic replies<\/strong>\u00a0to FAQs, a bit like what you can already do through Facebook Messenger. Furthermore, WeChat allows you to<strong>\u00a0set up welcome messages<\/strong>\u00a0which are automatically sent to users when they start following your account. This feature also exists on\u00a0<strong>Instagram<\/strong>, but to date it is not possible to activate it except through the use of\u00a0<strong>BOT prohibited by policy<\/strong>. In short, a certainly complete tool to ensure that the user has one\u00a0<strong>good service experience<\/strong>.\r\n<h4>Keep track of history<\/h4>\r\nNo customer likes the idea of having\u00a0<strong>repeat their problems<\/strong>\u00a0to various customer service operators. By integrating WeChat with the\u00a0<strong>Corporate CRM<\/strong>, any brand is capable of\u00a0<strong>keep track of history<\/strong>\u00a0chats with customers, assign regular representatives and thus offer a unique and uninterrupted experience.\r\n<h3>Promote on WeChat<\/h3>\r\nWeChat, like all other existing social platforms, also offers the possibility to the brands of\u00a0<strong>ADV\u00a0<\/strong>through gods<strong>\u00a0advertising banners\u00a0<\/strong>that appear within the app. can\u00a0<strong>target<\/strong>\u00a0by gender, age, location and specify the types of accounts on which you want your banner ads to be displayed.\u00a0<strong>Call-to-Action<\/strong>\u00a0there are many available and you can ask your audience to start following your profile, buy a product, visit a landing page, download an app or request a discount code. In short, nothing so complex and different from what is possible today on the other social platforms used in everyday life.\r\n<h3>Conclusions<\/h3>\r\nWeChat is one\u00a0<strong>very promising marketing tool<\/strong>\u00a0and it is essential to push i\u00a0<strong>Chinese-speaking consumers<\/strong>\u00a0to interact with your company. With his\u00a0<strong>growing penetration rate<\/strong>\u00a0and the various promotional means available, the platform works for both large brands and for SMEs outside China who wish to start operating in that specific market","link":"https:\/\/shop.sendapp.live\/en\/tag\/wechat\/","name":"WeChat","slug":"wechat","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>wechat Archivi - SendApp - Software Whatsapp Marketing<\/title>\n<meta name=\"description\" content=\"WeChat per il Business,Se la tua azienda desidera aumentare la propria\u00a0brand awareness, WeChat \u00e8 lo strumento giusto.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"wechat Archivi - SendApp - Software Whatsapp Marketing\" \/>\n<meta property=\"og:description\" content=\"WeChat per il Business,Se la tua azienda desidera aumentare la propria\u00a0brand awareness, WeChat \u00e8 lo strumento giusto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.sendapp.live\/en\/tag\/wechat\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/Screenshot-408-768x432-1-300x169.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/shop.sendapp.live\\\/tag\\\/wechat\\\/\",\"url\":\"https:\\\/\\\/shop.sendapp.live\\\/tag\\\/wechat\\\/\",\"name\":\"wechat Archivi - SendApp - Software Whatsapp Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.sendapp.live\\\/#website\"},\"description\":\"WeChat per il Business,Se la tua azienda desidera aumentare la propria\u00a0brand awareness, WeChat \u00e8 lo strumento giusto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.sendapp.live\\\/tag\\\/wechat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.sendapp.live\\\/tag\\\/wechat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"wechat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.sendapp.live\\\/#website\",\"url\":\"https:\\\/\\\/shop.sendapp.live\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; 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